Mattress advertising gimmicks
“orthopaedicALLY Tested” or “medically approved”
Look out for buzz words and exotic materials when looking at mattresses. If a company is making a big claim on superior technology in their beds, ask them to explain it to you. A company should be able to tell you the details of any product they are talking about. Doing so will ensure you aren’t falling into any advertising traps leading you to believe the product is far superior to what your receiving.
Here are a few example questions to ask:
“How much of the bed is actually latex?”
“How much of the spring unit is titanium?”
“How many gram wool is used in that product?”
“How many kilos per cubic meter is that foam?”